Organization information: Whirlpool Corporation is the world’s leading global manufacturer and marketer of major home appliances. In Europe, Whirlpool EMEA SpA relies on approximately 26.000 employees, has a sales presence in over 30 countries and an extremely articulated and strong footprint. In Europe Whirlpool produces and commercializes a wide array of products including: washing machines, dryers, dishwashers, fridges, freezers, ovens, microwaves, hobs and hoods, and is leader in the refrigeration and laundry segments, while being the number one player for the white goods sector in several countries including UK, Italy, Poland, France and Russia. The European head quarter is located in Milan (Italy) where the growth and development strategy of the EMEA region is defined. In Italy, besides the managerial centre, Whirlpool owns its Centre of Excellence for Research in Cassinetta, Italy (Varese district), and in Fabriano, employing approximately 750 international researchers and technicians working on the development of innovations which are transferred to all European businesses of the group. The Research Division has acquired over the years expertise in numerous areas such as manufacturing, materials, mechanical design, thermodynamics, energy transmission, energy efficiency, etc. that enable the company to undertake significant and challenging research projects. Strategic collaborations with several universities and research centers from all around Europe support Whirlpool needs.

Role in SERENA: Whirlpool will be one of the SERENA end users responsible for the steel parts production industry extended demonstrator.